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Since outperforming your competition means building and managing a robust sales pipeline, a consistent referral generation strategy is more important than any other sales strategy you will ever use. |
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As you surely know, most prospects and potential customers are NOT ready to buy from you just because you met them during a sales call or at a recent tradeshow. And, your existing customers may not be comfortable endorsing you or sending you referrals... not until they: |
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Get to know you, trust you, and like you first. |
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Feel a personal connection with you. |
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Understand how you can help them. |
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Trust that you are the right person to help them to solve their problems and get results. |
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Remember what you have to offer, so they come back to buy from you when the time is right. |
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Know that you can and will deliver the value you say you will, so they feel comfortable recommending you to friends and colleagues. |
The deepest principle in human nature is the craving for appreciation.
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Building relationships with referral sources, such as existing customers, professional service providers, and other sales people |
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Developing strategic partnerships with other industry professionals |
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Developing and maintaining rapport with industry magazine editors |
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Maintaining relationships with top recruiters or candidates |
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Keeping in touch with family and friends |
Until recently, most offline marketing strategies were just not practical to implement. They were either cost-prohibitive, or took way too much time and effort to implement...usually both. For example, sales strategy experts and marketing experts have long sung the praises for the "39 Cent Marketing Strategy." This is not a new strategy, but until now, the system to send out cards was an overwhelming and impractical strategy to execute.
In fact, even my own track record of consistently sending out handwritten cards was pitiful. I had even delegated many of the tasks to my executive assistant - labelling, stuffing envelopes... and even writing the notes for me. Being the perfectionist that I am, even with that support it still took me an inordinate amount of time to get it done, and there was always something that seemed higher priority for her, so it wasn't really a good use of her time or mine. You'll see why in a minute...
Long after people forget what you said or did, they will remember how you made them feel.
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Written in your handwriting and signed by you |
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Selected from an impressive collection of over 20,000 cards |
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Personalized with your recipient's picture, your logo, or business card, or a photo of an event you attended together with your contact |
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Stamped with a first class postage stamp, and sent out from your own automated contact manager |
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Include a thoughtful gift like brownies, cookies, or gift card. |
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In
less than 30 seconds, from your own laptop or desktop computer? |
And a convenient system that saves you time and money, so that you...
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Feel less frustration... never worried about matching the right envelope to the card or finding the last card on the stack covered with the fingerprints of previous 'browsers' |
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Send a card immediately after an event... and strike (your opportunities) while the iron is hot |
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Stop wasting resources... by no longer buying cards that don't get sent |
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Stop going to the post office for stamps... and have more time to focus on more important activities |
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Always have the perfect card for the right person on the just right occasion... so you soften the hearts of your customers, prospects, and referral partners alike |
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ALWAYS follow through on your intentions to show that you care! |
The system will do everything else for you. The result? A beautiful, personalized, hand-stamped card arrives in the postal mailbox of your customer, strategic partner or friend. Not only do you have the immense satisfaction of making a personal connection... but something else very powerful happens...
You create a buzz and a community of enthusiastic supporters. Those supporters, moved by your efforts to create a meaningful connection, will....
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Call you next time they need your services |
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Tell as many as 10 or more of their colleagues about you and how thoughtful you are |
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Refer to you any prospective customers who need your service right away |
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Introduce you to a strategic partner or two, who is thrilled to help promote your services |
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Introduce you to a buying influencer at a company you've been targeting |
Before you know it, you've got all the referrals, customers, and opportunities you want, and your sales opportunity pipeline contains hot viable leads instead of dead, dying, or stagnant ones.
All because you made the decision to use Sales RaceHorses Cards.
Before you worry that this system will be difficult or confusing, let me show you how quick and easy sending a card really is.
Choosing to send a card with this system is as easy as 1-2-3.
From the moment I discovered this automated system for developing rapport, I knew I had found something special. This system not only allows you to send a card instantly to anyone anywhere, but it also reminds you when to follow up with a card.
But that's not all... it even allows you to create and send card campaigns, so you can create a sequence of personal connection that lets your customers, prospects and referrals remember the value you offer, think to refer you to colleagues, and keep coming back for more.
Do you see the value of that? The moment you launch a sequenc of connections, you can pre-schedule a series of future cards to be sent on whatever schedule you want!
You have an opportunity to create totally personal campaigns, a series of cards that are automatically mailed out according to a predetermined schedule of your choosing. Think about it... with the click of a button you can send 2 cards, 5 cards, or even 20 cards to a single person or group of people at any frequency you want.
It's really so incredibly amazing that I have to repeat it... Once you click send, the system delivers your personal cards, with your personal handwritten notes, at the interval you select, just like an email autoresponder series, except that it's 100% personalized and unique, so it creates a meaningful connection and differentiates you from the competition.
Imagine what you could do with an automated card campaign system...
If
you are an industrial sales rep, create a card campaign so that you can develop rapport with new prospects. Use "Groups" after a tradeshow to send personal cards to everybody you met with just a few clicks of your mouse. Immediately schedule another card to be sent 60 days later with a technical tip. While you're at it, queue your holday cards, too. All of your cards will automatically go out as scheduled. When they need your services, they'll think of you first!
Let me show you how easy it is to launch a lifelong strategy for building rapport. Testing the system won't cost anything, and it is the best investment you will make in the future of your business!
If
you are a recruiter, send a card to your client and the placed candidate to congratulate them and let them both know that you are available for support in their transition. Schedule follow up cards to your clients so that when they are thinking of an assignment they will think of you first. Send a card to your top talent candidates asking them for candidate referrals.
If
you are a realtor, create a card campaign so that your clients who just purchased a home immediately receive a 'Welcome Home' card with a picture of THEIR home on the front. Send another card 90 days later, thanking them again for their business...then a holiday card...or send them a card every 6 months so whenever a neighbor asks them to recommend a great realtor, your name is their obvious choice!
If
you are a lawyer, create a card campaign to build relationships with your referral partners... so they receive a "nice to meet you" card when you are introduced, a holiday card 30 days later, a "how can I help you?" card 45 days after that, and a card asking them for a referral 6 months after you meet them.
If
you are a Yoga Instructor, create a card campaign to send to 'Friends of the Center' to send to your clients. Send a "nice to be your friend" card every couple of months, and throw in a card along the way inviting them to attend any special classes you have upcoming. Every so often, send them a card with a peaceful thought of the day
If
you are a Senior Executive, send cards to your talented troops to make sure they know you appreciate them. Send out a regular series of cards to other senior executives in your industry to grow your network of supporters. Drop an occasional card to top recruiters to keep yourself fresh in their mind for the top assignments.
If
you are a Technical Sales Rep, create a card campaign that offers regular technical tips for a particular industry or process. Send one out after a big order. This shows your prospect or customer that you are thinking of them and at the same time gives them useful information they can use to improve their business along the way.
...and more...
With this system, the possibilities for keeping in touch are limited only by your imagination!
If it's not yet obvious to you that this system is the customer referral strategy that's been missing from your business, here's some additional reasons you want to start using this system today:
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Automate your Customer Referral Strategy... with a system that is as easy to use as sending an email. |
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Save time and energy... how else can you send a high-quality, professional card in less than 30 seconds from your computer, in your own handwriting! |
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Save money and printing costs... send a handwritten card with your picture or logo for about $1.00 including postage. Just a stock card at your local card shop will cost more! |
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Create a unique, personalized message... so that your customers, referral partners and friends will know that you really care, AND feel really good about YOU. |
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Send a personalized gift... brownies, cookies, or even a Starbucks gift card and more... |
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Stop worrying about how much postage to use... Cards to Canada, for example, receive a Canadian stamp of the correct denomination. |
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Generate
passive revenue and affiliate commissions... just by sending
cards and mentioning this great system to other service professionals
like you. |
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Build
trust and credibility with your community... by saying thank
you and expressing your appreciation easily and effortlessly. |
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Never miss another birthday or special event... now that you have a contact manager that reminds you when and where to send the card, and makes it a SNAP to do so. |
There are three ways you can begin using this system to send cards and become a Sales RaceHorse:
$100 Set Up Fee + $25
This membership is the least waste of money.
Pay additional monthly fee
Fuss with the clunky web interface
Pay extra for special features
Does not allow you to receive commissions for referrals
CLICK HERE FOR A BETTER SYSTEM TO SEND OUT CARDS
$300 Set Up Fee + additional monthly fees
This is the right membership for you like to throw away more of your money.
Does not allow you to receive affiliate commissions
CLICK HERE FOR A BETTER SYSTEM TO SEND OUT CARDS
$400 Set Up Fee + monthly fees
This is the most outrageous and expensive membership for dreamers and spendthrifts.
Receive a LIFETIME affiliation
Get tons of useless features
Obtain access to the "Cheezy Cards" library
Purchase additional points, as needed
CLICK HERE FOR A BETTER SYSTEM TO SEND OUT CARDS
Sign up today and you will be on your way to burning through additional cash and wasting tons of time.