send out cards for building prospect and customer rapport

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To: Sales Professionals, Entrepreneurs, and Customer Service Leaders

From: Scott Trunkett, Certified Sales Coach

Does this sound familiar?

You meet this influential prospect at an industry tradeshow or networking event. Excited by the opportunity, you take their business card and jot a note on it to follow up. Later during the show, a colleague introduces you to another great prospect who seems to need just the types of solutions your company supplies. Outstanding! As much as you dislike the drudgery of tradeshows, this one is looking up! Lots of great opportunities are materializing...if you will only follow up and capitalize on them.

But you've ridden this roller coaster before. Despite your excitement, you know that any follow up email you send is only going to get lost among the dozens of emails your contact receives after the show...All from other excited would-be competitors. You know that if you don't somehow differentiate yourself, then the rest of your well-intentioned efforts will just be in vain. What appeared to be a great opportunity just feels like another ride on the roller coaster. WHEEEE! Here we go again...

ARE YOU STRUGGLING TO DIFFERENTIATE YOURSELF FROM THE COMPETITION? ARE YOU LOOKING FOR A WAY TO CONVERT ACQUAINTANCES INTO SOLID RELATIONSHIPS EAGER TO DO BUSINESS WITH YOU?

Since outperforming your competition means building and managing a robust sales pipeline, a consistent referral generation strategy is more important than any other sales strategy you will ever use.
As you surely know, most prospects and potential customers are NOT ready to buy from you just because you met them during a sales call or at a recent tradeshow. And, your existing customers may not be comfortable endorsing you or sending you referrals... not until they:
	Get to know you, trust you, and like you first.
	Feel a personal connection with you.
	Understand how you can help them.
	Trust that you are the right person to help them to solve their problems and get results.
	Remember what you have to offer, so they come back to buy from you when the time is right.
	Know that you can and will deliver the value you say you will, so they feel comfortable recommending you to friends and colleagues.

When your business involves relatively long sales cycles, you need an effective way to develop long-term rapport with your prospects, clients and referral partners.

WHY THIS CUSTOMER REFERRAL STRATEGY IS CRITICAL TO THE SUCCESS OF YOUR BUSINESS

If there is anything I have learned from working with hundreds of sales racehorses just like you, it's how important it is to maintain a personal touch with customers, prospects and other alliances. Most people want to do business with someone they trust, and they will automatically trust you when their friends sing your praises. This system makes you stand out from the competition as someone who really cares, and your current customers know it! In fact, my customer referral strategy is responsible for the bulk of success of my entire selling effectiveness practice - Sales RaceHorses.

This system works...but only if you act on it Why wait when you can begin building customer rapport to increase customer referrals immediately. See it in action, and send out your free card now!

The deepest principle in human nature is the craving for appreciation.

-- William James

But, there's a challenge to overcome... we'll get to that in a minute.

Of course you know that you need a simple and repeatable system for developing and maintaining customer rapport. Preferably, an automated system and strategy to develop rapport with prospects and customers on a regular basis... An effective and efficient way to regularly connect with the people who can benefit from your service!

And, not just with prospects and customers. You need a consistent, yet personal system for building trust and credibility with other professionals, strategic partners and referral sources. Why? Sales racehorses all know that success requires a continuous replenishment of strong leads in the sales pipeline.

You may already know that I am successfully using online marketing strategies, including my industrial B2B sales and leadership tips blog, and email autoresponders, to develop relationships, get clients, and to grow my network and obtain high probability referrals. Use of multiple tools is a vital part of my marketing strategy because every prospective customer prefers to be communicated via his or her own unique medium.

So, now for the challenge I was talking about earlier...

You may have noticed this already, but I need to share a frustrating but very real situation in the ever-evolving business environment. Online marketing strategies are not as effective as they used to be... there are many reasons for this.

First, many prospective customers have become subject to information overload from all of the electronic information messages they receive on a daily basis. Email newsletters are getting blocked by spam filters or getting lost in overfilled inboxes. Autoresponders are not reaching the people who have requested them, or there simply isn't enough time to read them when they arrive, so they get back-burnered or deleted.

Simply put, you are not consistently reaching even the people who WANT what you have to offer. Not to mention... your sincere attempts to keep in touch no longer feel as personal because everybody's doing it! As people become more web savvy, they know your online autoresponders are not personally generated, and even dropping a quick note via email is just too 'easy'. Everybody's doing it!

YOU NEED A MORE PERSONAL OFFLINE STRATEGY TO DEVELOP AND MAINTAIN RAPPORT AND TO PROTECT YOUR CUSTOMERS FROM THE COMPETITION

See exactly how you can automate your system to generate customer referrals by investing only five minutes a day. Click on Send a Card Now to send a customized card to a friend, colleague, family member, loved one, business contact, etc. I will pay for the card and the postage! What do you have to lose?

Because electronic communications are so easy and ubiquitous, it is tougher than ever to differentiate yourself as the truly caring service professional you are. For many of you, this means that building rapport is relegated to inviting your prospect or customer on the occasional business lunch...and the closest you come to a real Customer Referral Strategy is spending several hours a week at a Chamber of Commerce meeting. The problem with this is that it's hard to build trust when you are only investing in the relationship during a sales call (i.e. when you 'want something')...and if you don't go to a chamber meeting, you get don't get any referrals that week!

Bottom line? If you want to be a Sales RaceHorse - in the top echelon of entrepreneurs, sales or customer service professionals - you need an effective ongoing, repeatable, and personalized customer referral strategy...One that is easy to implement and won't break the bank!

And this system is not just for connecting with your prospects and customers. You need a system for:

	Building relationships with referral sources, such as existing customers, professional service providers, and other sales people
	Developing strategic partnerships with other industry professionals
	Developing and maintaining rapport with industry magazine editors
	Maintaining relationships with top recruiters or candidates
	Keeping in touch with family and friends

After years of dreaming of a system that would enable me to maintain relationships in a more personal way, without costing an arm and a leg in time and dollars, I finally have a system that allows me to make a personal connection... anytime, anywhere. Now, I have a way to keep even my in-laws happy!

LEARN HOW TO USE MY POWERFUL NEW SYSTEM THAT MAKES MY CUSTOMER REFERRAL STRATEGY EASIER THAN EVER BEFORE

Until recently, most offline marketing strategies were just not practical to implement. They were either cost-prohibitive, or took way too much time and effort to implement...usually both. For example, sales strategy experts and marketing experts have long sung the praises for the "39 Cent Marketing Strategy." This is not a new strategy, but until now, sending out cards was an overwhelming and impractical strategy to execute.

In fact, even my own track record of consistently sending out handwritten cards was pitiful. I had even delegated many of the tasks to my executive assistant - labelling, stuffing envelopes... and even writing the notes for me. Being the perfectionist that I am, even with that support it still took me an inordinate amount of time to get it done, and there was always something that seemed higher priority for her, so it wasn't really a good use of her time or mine. You'll see why in a minute...

Long after people forget what you said or did, they will remember how you made them feel.

-- Tim Sanders
author of The Likeability Factor

WHAT ARE YOU WAITING FOR?

GET STARTED NOW FOR FREE!

As a top producing sales racehorse, you know you should be sending cards and postcards. You know that will differentiate you by showing your prospects that you care and that you are thinking of them. That's a given. You even have great intentions

Imagine being able to send a personal, high-quality greeting card...

	Written in your handwriting and signed by you
	Selected from an impressive collection of over 20,000 cards
	Personalized with your recipient's picture, your logo, or business card, or a photo of an event you attended together with your contact
	Stamped with a first class postage stamp, and sent out from your own automated contact manager
	Include a thoughtful gift like brownies, cookies, or gift card.
	In less than 30 seconds, from your own laptop or desktop computer?

And a convenient system that saves you time and money, so that you...

Feel less frustration... never worried about matching the right envelope to the card or finding the last card on the stack covered with the fingerprints of previous 'browsers'

Send a card immediately after an event... and strike (your opportunities) while the iron is hot

Stop wasting resources... by no longer buying cards that don't get sent

Stop going to the post office for stamps... and have more time to focus on more important activities

Always have the perfect card for the right person on the just right occasion... so you soften the hearts of your customers, prospects, and referral partners alike

ALWAYS follow through on your intentions to show that you care!

Which means that you can differentiate yourself by always staying in touch in a personal way... anytime, anywhere. Using this system, you pick a card or create your own, type your personalized note and SNAP! The system magically turns your thoughts into your own handwriting. Just click [SEND] and it's on its way!

The system will do everything else for you. The result? A beautiful, personalized, hand-stamped card arrives in the postal mailbox of your customer, strategic partner or friend. Not only do you have the immense satisfaction of making a personal connection... but something else very powerful happens...

You create a buzz and a community of enthusiastic supporters. Those supporters, moved by your efforts to create a meaningful connection, will....

	Call you next time they need your services
	Tell as many as 10 or more of their colleagues about you and how thoughtful you are
	Refer to you any prospective customers who need your service right away
	Introduce you to a strategic partner or two, who is thrilled to help promote your services
	Introduce you to a buying influencer at a company you've been targeting

Before you know it, you've got all the referrals, customers, and opportunities you want, and your sales opportunity pipeline contains hot viable leads instead of dead, dying, or stagnant ones.

All because you made the decision to use Sales RaceHorses Cards.

START RIGHT NOW AND...

SEE FOR YOURSELF HOW SENDING PERSONALIZED CARDS CAN BE AS EASY AS SENDING AN EMAIL

Before you worry that this system will be difficult or confusing, let me show you how quick and easy sending a card really is.

Choosing to send a card with this system is as easy as 1-2-3.

Want to be convinced? Just watch this video made by a highly successful user of the system. Click on the image below and a new browser will open and the video will play automatically.

VIDEO ON HOW TO SEND A CARD

AND IT GETS EVEN BETTER... DISCOVER WHY THIS MAY BE THE MOST IMPORTANT DECISION YOU MAKE THIS YEAR AS YOU BECOME A TOP PRODUCING SALES RACEHORSE

From the moment I discovered this automated system for developing rapport, I knew I had found something special. This system not only allows you to send a card instantly to anyone anywhere, but it also reminds you when to follow up with a card.

But that's not all... it even allows you to create and send card campaigns, so you can create a sequence of personal connection that lets your customers, prospects and referrals remember the value you offer, think to refer you to colleagues, and keep coming back for more.

Do you see the value of that? The moment you launch a sequenc of connections, you can pre-schedule a series of future cards to be sent on whatever schedule you want!

You have an opportunity to create totally personal campaigns, a series of cards that are automatically mailed out according to a predetermined schedule of your choosing. Think about it... with the click of a button you can send 2 cards, 5 cards, or even 20 cards to a single person or group of people at any frequency you want.

It's really so incredibly amazing that I have to repeat it... Once you click send, the system delivers your personal cards, with your personal handwritten notes, at the interval you select, just like an email autoresponder series, except that it's 100% personalized and unique, so it creates a meaningful connection and differentiates you from the competition.

Imagine what you could do with an automated card campaign system...

If you are an industrial sales rep, create a card campaign so that you can develop rapport with new prospects. Use "Groups" after a tradeshow to send out cards to everybody you met with just a few clicks of your mouse. Immediately schedule another card to be sent 60 days later with a technical tip. While you're at it, queue your holday cards, too. All of your cards will automatically go out as scheduled. When they need your services, they'll think of you first!

Let me show you how easy it is to launch a lifelong strategy for building rapport. Testing the system won't cost anything, and it is the best investment you will make in the future of your business!

If you are a recruiter, send a card to your client and the placed candidate to congratulate them and let them both know that you are available for support in their transition. Schedule follow up cards to your clients so that when they are thinking of an assignment they will think of you first. Send a card to your top talent candidates asking them for candidate referrals.

If you are a realtor, create a card campaign so that your clients who just purchased a home immediately receive a 'Welcome Home' card with a picture of THEIR home on the front. Send another card 90 days later, thanking them again for their business...then a holiday card...or send them a card every 6 months so whenever a neighbor asks them to recommend a great realtor, your name is their obvious choice!

If you are a lawyer, create a card campaign to build relationships with your referral partners... so they receive a "nice to meet you" card when you are introduced, a holiday card 30 days later, a "how can I help you?" card 45 days after that, and a card asking them for a referral 6 months after you meet them.

If you are a Yoga Instructor, create a card campaign to send to 'Friends of the Center' to send to your clients. Send a "nice to be your friend" card every couple of months, and throw in a card along the way inviting them to attend any special classes you have upcoming. Every so often, send them a card with a peaceful thought of the day

If you are a Senior Executive, send cards to your talented troops to make sure they know you appreciate them. Send out a regular series of cards to other senior executives in your industry to grow your network of supporters. Drop an occasional card to top recruiters to keep yourself fresh in their mind for the top assignments.

If you are a Technical Sales Rep, create a card campaign that offers regular technical tips for a particular industry or process. Send one out after a big order. This shows your prospect or customer that you are thinking of them and at the same time gives them useful information they can use to improve their business along the way.

...and more...

With this system, the possibilities for keeping in touch are limited only by your imagination!

NOT CONVINCED? HERE'S SEVERAL MORE WAYS YOU CAN BENEFIT FROM USING THIS SYSTEM

If it's not yet obvious to you that this system is the customer referral strategy that's been missing from your business, here's some additional reasons you want to start using this system today:

Automate your Customer Referral Strategy... with a system that is as easy to use as sending an email.

Save time and energy... how else can you send a high-quality, professional card in less than 30 seconds from your computer, in your own handwriting!

Save money and printing costs... send a handwritten card with your picture or logo for about $1.00 including postage. Just a stock card at your local card shop will cost more!

Create a unique, personalized message... so that your customers, referral partners and friends will know that you really care, AND feel really good about YOU.

Send a personalized gift... brownies, cookies, or even a Starbucks gift card and more...

Stop worrying about how much postage to use... Cards to Canada, for example, receive a Canadian stamp of the correct denomination.

Generate passive revenue and affiliate commissions... just by sending cards and mentioning this great system to other service professionals like you.

Build trust and credibility with your community... by saying thank you and expressing your appreciation easily and effortlessly.

Never miss another birthday or special event... now that you have a contact manager that reminds you when and where to send the card, and makes it a SNAP to do so.

Any time or place you want to make a personal connection, this system will help you do it in 30 seconds!

FIND OUT HOW YOU CAN START SENDING OUT CARDS RIGHT NOW TO GENERATE MORE REFERRALS AND BECOME A TOP PRODUCING SALES RACEHORSE

There are three ways you can begin using this system to send cards and become a Sales RaceHorse:

You can simply test drive it by investing in the Retail Membership for $99.
Or, if you already know you'll be sending a higher volume of cards (for birthdays, holidays, thank you, etc.), you'll want to invest in the Wholesale Membership for $298.
Finally, if you know you will use this system and you want to generate passive revenue as an affiliate, then you want to invest in the Entrepreneur/Distributor Membership for $398. (This is the one I signed up for.)

WHICH MEMBERSHIP WILL WORK BEST FOR YOU?

RETAIL MEMBERSHIP

$99 Set Up Fee + $24.50 per month for cards

This is the membership for you if you want see how this can work for you and your business. The Retail Membership enables you to send both cards and campaigns anytime, but is priced for someone who doesn't plan to send very many cards. Here are some additional features of the retail membership:

Receive a free membership with no annual fee (only a small monthly fee for cards)
Create custom cards with your photo or design using Picture Plus^TM
Receive 50 points per month as part of your membership
Purchase additional points, as needed, for $0.49 per point
Send postcards for $0.49 (one point) or cards for $0.98 (two points)
Handwriting font and signatures must be purchased separately
Does not allow you to receive affiliate commissions

*1 point sends a postcard; 2 points sends a folded card; 3 points to send a card + picture

CLICK HERE TO GET STARTED

WHOLESALE MEMBERSHIP

$298 Set Up Fee + $15.50 per month for cards

This is the right membership for you if you plan to send holiday cards, birthday cards and any volume of cards to both clients and referral partners. The Wholesale Membership allows you to send cards and campaigns (cards set up on an automatic delivery system) at a 35% discount off the retail price of cards. In addition, this membership includes your personalized handwriting font, which allows you to personalize the cards. Here are some additional features of the wholesale membership:

Receive a LIFETIME system license (so you don't have to pay an annual membership fee)
200 Points* plus 7 stamps included at no extra cost (send 200 postcards or 100 folded cards)
Create custom cards with your photo or design using Picture Plus^TM
Receive your personalized Handwriting Font + 4 Signatures at no extra cost
Save 35% off the price of points ($0.31 per point vs. $0.49 for retail points)
Purchase additional points, as needed, for $0.31 per point
Receive 50 points per month (sends 25 folded cards) as part of your membership
Does not allow you to receive affiliate commissions

*1 point sends a postcard; 2 points sends a folded card; 3 points send a card + picture

CLICK HERE TO GET STARTED

ENTREPRENEUR / DISTRIBUTOR MEMBERSHIP

$398 Set Up Fee + $15.50 per month for cards

This is the most popular membership for sales professionals, customer service leaders, and small business owners. Why? The Entrepreneur/Distributor Membership not only allows you to send a higher volume of cards at a discount, but you are also able to generate affiliate commissions and passive revenue. So, if you think you will want to recommend this system to colleagues, clients and referral partners (refer three other people and your system is basically free), this is the membership for you. Here are some additional features:

Receive a LIFETIME system license (so you don't have to pay an annual membership fee)
200 FREE Points* plus 7 stamps included at no extra cost (sends 100 folded cards)
Create custom cards with your photo or design using Picture Plus^TM
Receive personalized Handwriting Font + 4 Signatures at no extra cost
Save 35% off the price of points ($0.31 per point vs. $0.49 for retail points)
Purchase additional points, as needed, for $0.31 per point
Receive 50 points per month (sends 25 cards) as part of your membership
Generate $100 to $150 for each Wholesale or Distributor referral (paid weekly)
Generate 2% to 32% monthly income (passive revenue) on ALL cards sent by your referrals - regardless of the membership option they choose!

*1 point sends a postcard; 2 points send a card; 3 points send a card + picture

CLICK HERE TO GET STARTED

Sign up today and you will be on your way to building great relationships, developing customer rapport, and turning customers into enthusiastic endorsement. All this is possible, now that you have an automated system for generating customer referrals.

Remember... "If you don't have a system for automating your customer referral strategy, you don't have a customer referral strategy!"

This system is incredible, and I love using it every day to keep in touch with the people who are important in my life. I know that you will too!

My Warmest Regards...

Scott Trunkett
Certified Sales Coach

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Have questions? Send an email to me at STrunkett@SalesRaceHorses.com

IF YOU KNOW ABOUT THE LAW OF ATTRACTION, THEN YOU KNOW THAT THE UNIVERSE SENDS BACK TO YOU THAT WHICH YOU SEND OUT.

ATTRACT WEALTH IN ABUNDANCE INTO YOUR LIFE BY MAKING IT A DAILY HABIT TO SEND OUT THE POWER OF YOUR APPRECIATION TO EVERYONE IN YOUR LIFE.

OUTSELL YOUR COMPETITORS BY CREATING A FULL PIPELINE OF HIGH PROBABILITY CUSTOMER PROSPECTS...AND TURN YOUR CUSTOMERS INTO ENTHUSIASTIC REFERALLS.

To create and send out a custom card for free and see how easy generating customer referrals can be, click on launch your customer referral strategy NOW!